EICMA 2010: Rise of the Electric Vehicles

EICMA is one of the world’s largest motorcycle trade shows. Held in Milan each fall, motorcycle manufacturers release new models either here or at EICMA’s competitor, Intermot. The two shows compete for exclusives, so while TTXGP and Mavizen were only present at Intermot, Brammo was present at EICMA. Brammo was in the American Pavilion around the corner from my client ScooterGirls and a short walk from the more famous American brand, Harley Davidson. However, taking over a larger corner of the hall than last year was “The Green Planet” which was dominated by electric-assisted bicycles and full electric scooters.

EICMA 2010: Rise of the Electric Vehicles – Gas 2.0