Thursday, December 30, 2010

Nike Creates Colorful Shoes From Shredded Magazines: Nike Sportswear Spring 2011 collection

Who said a picture was worth a thousand words? Consider a shoe. The minimalist and classic design aesthetic does the talking, but it’s the recycled magazines that help tell the story for this Nike Sportswear Women’s Premium Print Pack. The Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki) and Nike Air Rift Premium (sail/sport red) all feature recycled magazines that have been stitched together to created a one-of-a-kind pattern on each shoe.

Function was not compromised with this project. The surface has been treated with a transparent material for resistance and durability. Each shoe in the pack will be sold separately and debut in limited quantities within the Nike Sportswear Spring 2011 collection beginning January 1 in Europe, China and select emerging markets. More pictures

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