Sustainability is good for the planet – and good for business. But to be truly sustainable – and to be seen to be sustainable – requires more than just new procurement or recycling policies: it can mean far-reaching cultural and behavioural changes, new skills and new strategic direction.
Building on the success of the IBM Summit at Start last year, Start Jam is a web-based event that will provide an unrivalled opportunity for hundreds of leaders from the UK and Ireland, to pool their knowledge and experience to explore and evolve the next generation of sustainable business strategies.
The objective is to move forward from the examination of the value and importance of sustainability in business, the pitfalls of “greenwash” window-dressing, to the questions around how we affect the strategic and cultural changes required to drive a genuine transformation in sustainability.
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