Thursday, March 3, 2011

New legislation aims to tackle greenwash

From smoothies to loo roll to soap, it's easier than ever to find 'green' products for our homes and families. Even in the supposedly sceptial US, retailers are offering an increasing number of eco-options. That's the conclusion of a study by science and business consultancy TerraChoice. It assessed the entire product range of 24 stores across North America, and found that the number claiming to deliver environmental benefits increased by over 70% in both 2009 and 2010.

Source: The Guardian

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