The Cotton made in Africa Intitiave's work bases on the social business principles. That means the initiative operates in accordance with sound business methods, except that it does not aim to maximise the profits of individuals, but rather to improve the conditions of life of a large number of African cotton farmers. In order to do that, it is building an alliance of international retail companies, which have targeted demand in the global market for sustainably produced cotton, and use this material in their products. The initiative seeks to achieve a sustainable increase in farmers’ incomes, so it does not send donations to Africa. The initiative supports the african farmers by conducting agricultural training in the growing areas, and into co-financing of social projects, for example to improve the school infrastructure in the growing areas. www.cottonmadeinafrica.org
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