it All Began With A Tweet: KLM Fly2Miami

KLM was promoting its new route to Miami and the inaugural flight was supposed to be on the 27th of March. DJ Sied Van Riel tweeted @KLM to ask the airline if they could fly earlier so he and his friends could attend a huge dance festival in Miami. KLM said ok, if you can fill the plane, we’ll try to make it fly. Sied teamed up with a friend and filled the plane within a hour. And KLM? They were flying a week earlier.