Wednesday, May 18, 2011

Pharrell Williams & Tyson Toussant Talk Bionic Yarn

Go green as the creative duo behind Bionic Yarn, brand ambassador Pharrell Williams and founder/CEO Tyson Toussant, talks to us about products produced by using fibers collected from recycled plastic bottles.

Some Bionic Yarn collaborations include Timberland, Kiehl's, Moncler, GAP Japan and UK 40th Anniversary Fall/Winter 2010 collection, and Endstar. "If you build smart and shop smart, you're living smart. It's Bionic," says Pharrell. Learn more about fashion for a cause and watch our Cut & Show video above.

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