Sunday, June 12, 2011

Mattel Vows to Stop Using Paper from Accused Asian Clear-Cutter

Toymaker Mattel Inc. says it will stop using packaging from a Singapore-based company accused of clear-cutting swaths of Indonesian rainforest. Mattel’s action follows a campaign by Greenpeace that targeted, among other products, the packaging used in Mattel’s popular Barbie doll. While Mattel said it does not typically dictate where its suppliers obtain their materials, the company said it has now “directed” packaging suppliers to stop using pulp from Sinar Mas/APP, one of the world’s largest palm oil and paper companies, until Mattel is able to investigate allegations of illegal deforestation.

Source: Yale Environment

See also: Barbie's rainforest destruction habit REVEALED! and Barbie e Ken: O rompimento


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