Coca-Cola Red Cross Charity Donation Vending Machine

Coca-Cola and the Japanese Red Cross have rolled out a vending machine that lets users donate money directly to the vending machine. Making use of the fact that Japan has the highest number of vending machines per capita in the world, with about one machine for every twenty- three people, the simple introduction of the “charity button” is aimed at making it easier for users to donate towards the rebuilding of areas hardest hit by the recent disasters in Japan.



Japan Trends