Friday, July 15, 2011

Toyota Prius PHV x Neon Genesis Evangelion

The Toyota Group's Toyota Marketing Japan in collaboration with Evangelion and the town of Hakone hosted an event in which the former Sengokuhara Middle School in Hakone was made to resemble the Tokyo-3 No. 1 Middle School attended by Evangelion lead character Shinji Ikari and his companions. Hakone was used as inspiration for a lot of the locations in Evangelion. The event commemorated the Toyota Prius PHV (Plug-in Hybrid) becoming certified as the official car of NERV in the animated film Evangelion 2.0.

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