Tuesday, September 20, 2011

Cradle to Cradle Event: Innovation for the Next Industrial Revolution

An event showcasing some of the growing number of companies who are successfully using Cradle to Cradle to drive innovation, resource management, and long term profitability.

Speaking at the event will be film maker Andy Hix, who has travelled all over Holland exploring the Cradle to Cradle concept. He will discuss a range of companies that have embodied these design principles at the heart of their business, including architecture, baby clothing, a waste company and innovative procurement. Joining Andy will be Rudi Daelmans, Sustainability Director at Desso, and Jamie Burdett, Co-Founder of upcycling company Worn Again. Both speakers will talk about their experiences of moving towards closed loop processes, including the challenges, motivations and opportunities involved.

Source: Ellen MacArthur Foundation

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