Tuesday, February 28, 2012

BMW i. Born Electric.

BMW unveiled the BMW i3 Concept and BMW i8 Concept -- What do you think? BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.

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