Cradle to Cradle Design by William McDonough at The University of California

Architect William McDonough calls for remaking the way we make things by transforming human industry through ecologically intelligent design. He argues that the current industrial system that “takes, makes and wastes” can become a creator of goods and services that generate ecological, social and economic value. See also: Der Internationale Cradle to Cradle Kongress 2015 in Lünenburg, [...]

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