One Toilet Paper Company Decides to Ditch the Tube

One Toilet Paper Company Decides to Ditch the Tube : TreeHugger

In an attempt to cut down on back on consumer waste, one toilet paper manufacturer has unveiled perhaps the biggest change the product has undergone in over a century -- replacing that old cardboard tube with, well, nothing. If the advancement in TP technology seems unremarkable, consider just how much waste it will keep from the landfill. Each year, a million miles worth of cardboard tubing is tossed out -- that's enough to circle the Earth over forty times.

Seinfeld's George Costanza once pointed out how little TP has progressed over the decades. "Do you realize that toilet paper has not changed in my lifetime? It's just paper on a cardboard roll, that's it. And in ten thousand years, it will still be exactly the same because really, what else can they do?" On that last point, he was wrong.

Kimberly-Clark, the company which produces Scotts toilet paper, will begin testing its oddly revolutionary Tube-Free TP next week in Walmarts and Sam's Clubs across the North-eastern US. Depending on how well it's received, soon the trend might spread globally.