While GM has enjoyed a wealth of goodwill lately from the Chevrolet Volt and today’s IPO (which closed at $34.19). Today they announced that they will take $40 million from Chevy’s marketing budget and invest it in clean energy.
The goal of this $40 million investment, which comes right out of Chevrolet’s advertising budget, is to reduce carbon emissions by 8 million metric tons through 2011. That would be the equivalent of taking about 1.9 million cars off the road, or the emissions from over 970,000 U.S. homes.
Chevrolet Investing $40 Million to in Clean Energy in 2011 – Gas 2.0
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