Erik van Erne aka Milieunet is working on awareness and change of behaviour by means of communication about energy, sustainability, renewable energy, climate change, environment, waste, recycling, re-use, cradle to cradle, human rights, animal rights and international development cooperation.
Friday, May 6, 2011
The Fun Theory: The world's deepest bin
We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour?
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