Erik van Erne aka Milieunet is working on awareness and change of behaviour by means of communication about energy, sustainability, renewable energy, climate change, environment, waste, recycling, re-use, cradle to cradle, human rights, animal rights and international development cooperation.
Monday, June 17, 2013
Fracking by David Letterman
Perhaps you've notice the similarities between Tobacco advertising and that of the Natural Gas Industry.
Years ago the tobacco industry vehemently denied any connection between smoking and health issues.
Tobacco advertising in the 1950's would often include doctors and other medical professionals in their ads as a method of allaying public concerns. After all if you doctor smoked, what's the harm?
The Natural Gas industry hasn't gone as far as including doctors or even actors dressed up as doctors in their advertising, nonetheless, the advertising and talking points do include words like "Safe", "Natural", "Clean". These words are selected to make the public feel more comfortable.
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