Erik van Erne aka Milieunet is working on awareness and change of behaviour by means of communication about energy, sustainability, renewable energy, climate change, environment, waste, recycling, re-use, cradle to cradle, human rights, animal rights and international development cooperation.
Tuesday, June 11, 2013
Tar Sands Greenwash: Buying Ads is Easy
Greenpeace will never be able to match the government and oil industry ad budgets, but with your help we can use humour to turn their own ad budgets against them. If enough people see our ads, the tar sands' spin doctors will realize that the more of our tax money that they spend on public relations to sell the tar sands as environmentally friendly, the more ridiculous they are making themselves look. Our goal is for them to cancel their ads faster than you can say, "oil spills create jobs."
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