Prof. Dr. Michael Braungart, CEO, EPEA, and co-founder of the Cradle to Cradle concept talks about the Cradle to Cradle Economy at ECO11 in Berlin. We need to design our products in an intelligent way, we need to do good instead of bad and we have to care for our children and future generations. I also believe that all companies should become certified Cradle to Cradle companies to prove that they offer green products and services.
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