Unilever, Apple build new engagement models

Unilever, Procter & Gamble and Apple are among the companies succeeding in the "third generation of customer engagement", a study has argued.

Capgemini, the consultancy, estimated that consumer goods manufacturers generally allocate just 2% of their marketing budgets to digital.

Although this figure could reach 4% by 2014, it will still be inadequate given the potential opportunities.

One motivating factor behind such a shift is that Americans currently spend 20.8% more time online than in 2008, during which period TV only posted a 1.8% uptick.

The typical netizen also devotes 25 minutes to both social networks and email per week, while the web video audience expanded by 337% between 2003 and 2009.

Equally, the number of individuals accessing virtual coupons rose 92% in 2009, and the redemption rate for these vouchers hit 20%, measured against less than 1% regarding paper alternatives.

Unilever, Apple build new engagement models - Warc News - Warc

Images from climate change demonstrations

2010 Asian Games Opening Ceremony - The Big Picture - Boston.com

2010 Asian Games Opening Ceremony - The Big Picture - Boston.com

Toxic algae spreading through ocean and coastal food chains

Toxic algae spreading through ocean and coastal food chains

ET - Green Lantern Pre-Preview

“Unacceptable Consequences” of Arctic Oil Drilling

Following on from an earlier blog this week, we know now from Tony Hayward that BP was woefully unprepared for the Deepwater oil spill.

So if BP was not prepared in the warm accessable waters of the Gulf of Mexico, what about the cold remote and inhosbitable waters of the Arctic where oil could take years to break down?

A new report from the Pew Environment Group, published this week, makes grim reading.

It argues that darkness, extreme weather and shifting sea ice could delay efforts to stop an oil well blowout in the U.S. Arctic Ocean for six months or more, trapping spewed oil in ice for up to a decade.

“Unacceptable Consequences” of Arctic Oil Drilling | The Price of Oil

Facebook to Build Yet Another Massive New Data Center | Computing | GreenBiz.com

Facebook to Build Yet Another Massive New Data Center | Computing | GreenBiz.com

Climate Change and National Security: Climate Change Makes the World a More Dangerous Place

Climate Change and National Security: Climate Change Makes the World a More Dangerous Place « 350 or bust