Wednesday, October 6, 2010

1 Minute to Save the World: Social Media And The Battle To Curb Climate Change

1 Minute to Save the World: Social Media And The Battle To Curb Climate Change

The phrase "to be determined" has never cut so deep. When the consequences are so steep, the threat so vast, the casualties so great, it is disheartening to hear words like political stagnation or stalemate tagged under the seemingly never-ending battle to develop effective climate change legislation.

Beyond the White House and Westminster and beyond rhetoric near-cyclically disseminated lies clear and present tragedy. Devastation from floods in Pakistan, heat waves on an unprecedented global scale and ominous peril from the melting ice caps in the Arctic Circle fall to the wayside en route to producing firm political resolutions under a veil of "scientific uncertainty."

The initial reaction is a feeling of universal dis-empowerment; how can the voices of generations plagued by this silent killer become heard, supported, possibly inspire and potentially change enviro-business as usual? 1minutetosavetheworld and Open Planet Ideas are two online platforms helping to answer that question, using a globalized community and the internet as tools to promote the perspectives of those affected by environmental degradation and allow them a platform to showcase how they wish it to be curbed.

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