Kia Naimo electric concept debuts in Seoul

Korean brand Kia has unveiled the new Naimo electric car concept at the 2011 Seoul Motor Show. The Naimo's name is derived from the Korean word 'Ne-mo' which means 'square shape'. And this is one concept which isn't running away from its boxy design. It features no B-pillar and rear-hinged doors.

But the design of the Naimo is influenced by Asian Celadon-style pottery, with its asymmetrical shapes reflected in the roof design of this concept as well as in the dot-styled LED headlamps which also provide an off-center feel to the car. Those off-kilter design cues are meant to contrast with the square shape of the car.

On the inside, things get a little more down to earth with the use of Korean oak for the floor and interior door panels. Korean "Han-ji" paper serves as the headlining and these hand-crafted interior touches are complimented by the off lines of that sunroof design. Powering the Naimo is a PMSM (Permanent Magnet Synchronous Motor) electric motor with an output of 80 kW (109 PS / 109 bhp) and 280 Nm (206 lb-ft) of torque. Juice is supplied by a 27 kWh lithium-ion battery pack positioned under the rear trunk. The car rolls on low-resistance tires on 20-inch alloy wheels.

Top speed on the Naimo is 150 km/h (93 mph) and the car has a range of around 200 km (124 miles) on a single charge. A quick-charge system (50 kW) allows the battery to reach 80 percent capacity in about 25 minutes.