Understanding the many factors influencing how people live and use their homes today, IKEA has filled this year’s catalog with innovative ways to improve life at home by offering new solutions to life’s everyday challenges, including smarter use of space. Additionally, to make it even easier to find inspiration and ideas for updating one’s personal space, IKEA is introducing new digital tools, including a Catalog iPad application and a new design-focused Twitter handle, @DesignByIKEA. IKEA also plans to launch a design blog and photo-sharing community in August to further inspire and engage with home design enthusiasts.
“Whether looking for solutions to save time or money, create space for family, or to be more sustainable, IKEA is committed to helping meet various design needs and dreams by making one’s space do more,” says Marty Marston, Product Public Relations Manager, IKEA U.S. “As the Life Improvement Store, our goal is to provide tools, products and solutions, at an affordable price, to help our customers address their unique challenges and to better enjoy life at home.”
In the 2012 catalog, readers will find a strong focus on the IKEA commitment to create a better life.
Source: Go Green
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