Abu Dhabi Builds Giant Lightbulb For “Turn It Off” Campaign | Green Prophet

Abu Dhabi Builds Giant Lightbulb For “Turn It Off” Campaign | Green Prophet

Giant lightbulb installation in Abu Dhabi International Airport forms part of a campaign to reduce energy and water waste.

How do we best effect change is a question that environmentalists, marketers, and social activists are constantly addressing. In the UAE, one man hopes to stop reckless driving through a campaign that combines emotion and logic, the “Green Sheikh” believes that it is necessary to reach Middle Eastern men, whose responsibility it is to lead by example, while Lebanese bloggers are creating change by circumventing mainstream media.

In Abu Dhabi, the government has chosen the airport as the perfect location to reach the greatest number of people. And their props demonstrate just how desperate they are to change the attitude of this carbon and water guzzling Emirate.

According to Vesela Todorova with The National, 11 million people pass through Abu Dhabi’s airport each year.

“It is an important location because it is our international gate,” Mr Mazrouei, the chairman of the Abu Dhabi Airports Company told the paper.

In order to spread the urgent need to reduce carbon and water consumption as part of the Emirate-wide “turn it off” campaign, the Environment Agency Abu Dhabi has installed one two meter high lightbulb, two giant taps, and two electricity switches in terminals one and three of the International airport.

They have also put up posters, 12 large digital screens, and 77 smaller screens that will remain up for one year.

“We have covered all areas at the airport, nobody can miss it,” said Mr. Mazrouei.