Cadbury's Ghanaian Rays of Sunshine

On 23rd February 2011, Brighton Beach was lit up by a golden pool of Ghanaian sunlight -- generated from a giant five metre-wide 'sun' that replicated the brightness of the Ghanaian sunshine.

The rays were created by Cadbury to celebrate a Fairtrade Fortnight initiative that will see it help give solar panels to the Ghanaian farming communities who produce its delicious cocoa. The sun aimed to bring joy to the people of Brighton by getting them to experience the amazing energy of the Ghanaian sun for themselves.

Legendary weatherman Michael Fish donned his sunglasses to turn on the sun -- a 66 cubic metre helium balloon that gives off the same amount of light as the Ghanaian sun. The lamps powering the sun were specially chosen by expert lighting boffins because they gave off the correct amount of optical power - two million Lumens, the measure of light captured by the human eye. They also closely matched the colour of the glorious Ghanaian sunlight.

Brighton beachgoers were encouraged to bask in the light and learn how Ghanaian communities can harness the natural power of the sun when they have solar panels installed.

20% of profits on Fairtrade certified Cadbury Dairy Milk products sold during 2011's Fairtrade Fortnight (28th February -- 13th March) will go towards funding solar power projects in Ghanaian cocoa producing communities