On 23rd February 2011, Brighton Beach was lit up by a golden pool of Ghanaian sunlight -- generated from a giant five metre-wide 'sun' that replicated the brightness of the Ghanaian sunshine.
The rays were created by Cadbury to celebrate a Fairtrade Fortnight initiative that will see it help give solar panels to the Ghanaian farming communities who produce its delicious cocoa. The sun aimed to bring joy to the people of Brighton by getting them to experience the amazing energy of the Ghanaian sun for themselves.
Legendary weatherman Michael Fish donned his sunglasses to turn on the sun -- a 66 cubic metre helium balloon that gives off the same amount of light as the Ghanaian sun. The lamps powering the sun were specially chosen by expert lighting boffins because they gave off the correct amount of optical power - two million Lumens, the measure of light captured by the human eye. They also closely matched the colour of the glorious Ghanaian sunlight.
Brighton beachgoers were encouraged to bask in the light and learn how Ghanaian communities can harness the natural power of the sun when they have solar panels installed.
20% of profits on Fairtrade certified Cadbury Dairy Milk products sold during 2011's Fairtrade Fortnight (28th February -- 13th March) will go towards funding solar power projects in Ghanaian cocoa producing communities
Subscribe to:
Post Comments
(
Atom
)
Popular Posts Last Week
-
Fisherman files restraining order against BP - CNN.com
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
Het samenwerkingsverband Emissieloze Kas stelt in een challenge 45.000 euro beschikbaar voor innovatieve, praktische oplossing(en) voor het ...
-
Johann Hari: This Is the Hottest Year Ever, and the Climate Catastrophe Has Begun#sb=1162669,b=facebook#sb=1162669,b=facebook
-
DHL Parcel heeft op het duurzame bedrijventerrein De Wildeman in Zaltbommel het grootste en groenste pakketsorteercentrum voor de Benelux in...
-
Never before has a time in history been so significant to so many cultures, religions, scientists and governments. Beyond 2012 looks past th...
-
A shocking look behind the scenes of camel racing in the United Arab Emirates, where Asian children are enslaved as jockeys. Camel racing, o...
-
Source: Greenpeace International
-
Lyndon Rive, chief executive officer of SolarCity Corp., talks about the company's initiative to provide free installation of rooftop so...
-
Fujitsu demonstrated a next generation cholesteric LCD color digital paper module at the International Digital Publishing Expo. Cholesteric ...
Popular Posts This Month
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
Fisherman files restraining order against BP - CNN.com
-
Johann Hari: This Is the Hottest Year Ever, and the Climate Catastrophe Has Begun#sb=1162669,b=facebook#sb=1162669,b=facebook
-
Some 15 million people are affected by the crisis in the Sahel region, and one million of these are children that could die within months wi...
-
A 403 kW solar array will be installed on the roof of Pituaçu Stadium in Salvador da Bahia, the third largest city in Brazil. Gehrlicher Eco...
-
Never before has a time in history been so significant to so many cultures, religions, scientists and governments. Beyond 2012 looks past th...
-
Water Is Life: Women Waterbearers of Life
Popular Posts All Time
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
Leuk idee om de aandacht op een bedrijf te vestigen. Wire & Twine maakte een op zich mooi overzicht van 50 manieren waarmee ze u willen ...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
NS en Greenwheels lanceren samen de eerste twee Volkswagen e-Golfs. De elektrische deelauto’s zijn vanaf donderdag 13 september te vinden bi...
-
Hundreds of young people converged on the United Nations in New York today as the General Assembly kicked off a high-level meeting devoted t...
-
At IBM's THINK Forum in NYC, Joshua Cooper Ramo, Managing Director, Kissinger Associates comments on not letting the risks of a networke...
-
Persons with disabilities must enjoy full human rights and fundamental freedoms and enabling them to do so benefits society as a whole, Depu...
-
Bridget van Kralingen, General Manager, IBM North America discusses Making the World Work Better at the IBM THINK Forum
-
Never before has a time in history been so significant to so many cultures, religions, scientists and governments. Beyond 2012 looks past th...
No comments :
Post a Comment