Semper Vivus: Porsche World Premiere in Geneva

The name Porsche has been associated with pioneering innovations in automotive engineering since the beginning of the last century. In 1900 Ferdinand Porsche, founding father of the present-day Dr. Ing. h.c. F. Porsche AG, Stuttgart, entered unchartered territory. With the first functional, full-hybrid car in the world, the 'Semper Vivus' ('always alive'), the principle of the serial hybrid drive had been born. In a stunning four year project the Porsche Museum in Stuttgart had the Semper Vivus recreated. 111 years after this ground breaking innovation by Ferdinand Porsche the Semper Vivus will again drive into the limelight at the Geneva Motor Show 2011 followed by future appearances as part of the Porsche Museum collection in Stuttgart.