The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
Subscribe to:
Post Comments
(
Atom
)
Popular Posts Last Week
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
Scientists may have found the cause of the world’s sudden dwindling population of bees – and cell phones may be to blame. Research conduc...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
De Commissie m.e.r. is van oordeel dat het programma voor het beheer van radioactief afval en verbruikte splijtstof effectiever ingezet kan ...
-
Mooi hoor. Het ziet er naar uit dat er eindelijk een einde komt aan de totale chaos van gestalde fietsen op en rond Utrecht Centraal Station...
-
At FOOMA JAPAN 2011, Furukawa Kikou demonstrated SWITL, a pick-up and conveyor system using unique technology. SWITL scoops up and moves mat...
-
CGSearch is a mobile Green IT application that would enable users across United States to know and visually compare the air quality index, a...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
For three days, fifty scientists, entrepreneurs and innovators from around the world came together to discuss and debate radical solutions t...
-
With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a...
Popular Posts This Month
-
With only one day left to the baptism of the greenest campaign ship in the world Agaton Film & Television has produced this teaser to a ...
-
The Japanese government has issued the evacuation order on March 12 for the residents living within the 20 kilometer radius of the Fukushima...
-
CGSearch is a mobile Green IT application that would enable users across United States to know and visually compare the air quality index, a...
-
Lord James has claimed a mysterious gold bullion-backed body wants to invest £5bn in the UK – so what's the catch? The strange case of L...
-
Scientists may have found the cause of the world’s sudden dwindling population of bees – and cell phones may be to blame. Research conduc...
-
NASA's Juno spacecraft is on its way to Jupiter after being launched aboard an Atlas V rocket from the Cape Canaveral Air Force Station,...
-
For three days, fifty scientists, entrepreneurs and innovators from around the world came together to discuss and debate radical solutions t...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
At FOOMA JAPAN 2011, Furukawa Kikou demonstrated SWITL, a pick-up and conveyor system using unique technology. SWITL scoops up and moves mat...
Popular Posts All Time
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
Leuk idee om de aandacht op een bedrijf te vestigen. Wire & Twine maakte een op zich mooi overzicht van 50 manieren waarmee ze u willen ...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
NS en Greenwheels lanceren samen de eerste twee Volkswagen e-Golfs. De elektrische deelauto’s zijn vanaf donderdag 13 september te vinden bi...
-
Hundreds of young people converged on the United Nations in New York today as the General Assembly kicked off a high-level meeting devoted t...
-
At IBM's THINK Forum in NYC, Joshua Cooper Ramo, Managing Director, Kissinger Associates comments on not letting the risks of a networke...
-
Persons with disabilities must enjoy full human rights and fundamental freedoms and enabling them to do so benefits society as a whole, Depu...
-
Bridget van Kralingen, General Manager, IBM North America discusses Making the World Work Better at the IBM THINK Forum
-
Never before has a time in history been so significant to so many cultures, religions, scientists and governments. Beyond 2012 looks past th...
No comments :
Post a Comment