The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
Subscribe to:
Post Comments
(
Atom
)
Popular Posts Last Week
-
Opel biedt de volledig nieuwe, zesde generatie van de Opel Corsa voor het eerst aan met volledig elektrische aandrijving. De batterij-elektr...
-
LOOP City is an urban plan for future growth in and around Copenhagen, Denmark created by the Danish capital’s own BIG (Bjarke Ingels Group)...
-
Japan will implement planned power blackouts in order to prevent massive blackouts. Nearly two million households in northern Japan are with...
-
Arcadis heeft aangekondigd het ontwerp te zullen maken voor een nieuwe ontwikkeling op de Amsterdamse Zuidas: The Beacon. Het gebouw zal wor...
-
At Munich Zoo you can watch the courtship rituals of the banded mongoose, hear the morning song of the scarlet ibis or visit the Indian elep...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
[ 08/09/2017; 15:00; ] Mooi initiatief in Haarlem. De Initiatiefgroep Haarlem Plastic Vrij gaat samen met de acht grote culturele instelling...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
Popular Posts This Month
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
Opel biedt de volledig nieuwe, zesde generatie van de Opel Corsa voor het eerst aan met volledig elektrische aandrijving. De batterij-elektr...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
Japan will implement planned power blackouts in order to prevent massive blackouts. Nearly two million households in northern Japan are with...
-
At Munich Zoo you can watch the courtship rituals of the banded mongoose, hear the morning song of the scarlet ibis or visit the Indian elep...
-
Arcadis heeft aangekondigd het ontwerp te zullen maken voor een nieuwe ontwikkeling op de Amsterdamse Zuidas: The Beacon. Het gebouw zal wor...
-
LOOP City is an urban plan for future growth in and around Copenhagen, Denmark created by the Danish capital’s own BIG (Bjarke Ingels Group)...
-
[ 19/01/2021 14:00 tot 25/01/2021 14:00. ] Groningen staat van 19 tot en met 25 januari in het teken van klimaatadaptatie. Dan vindt de Klim...
Popular Posts All Time
-
National Wildlife Federation Naturalist David Mizejewski explores the relationship between sea ice and polar bears. As continued global warm...
-
New York City's current and former mayors highlight the revitalization of lower Manhattan in the days leading up to the 10th anniversary...
-
Leuk idee om de aandacht op een bedrijf te vestigen. Wire & Twine maakte een op zich mooi overzicht van 50 manieren waarmee ze u willen ...
-
In New Orleans: Recovering From a Post-Katrina 'Brain Drain' : News : Breaking : Climate Central
-
NS en Greenwheels lanceren samen de eerste twee Volkswagen e-Golfs. De elektrische deelauto’s zijn vanaf donderdag 13 september te vinden bi...
-
Hundreds of young people converged on the United Nations in New York today as the General Assembly kicked off a high-level meeting devoted t...
-
At IBM's THINK Forum in NYC, Joshua Cooper Ramo, Managing Director, Kissinger Associates comments on not letting the risks of a networke...
-
Persons with disabilities must enjoy full human rights and fundamental freedoms and enabling them to do so benefits society as a whole, Depu...
-
Bridget van Kralingen, General Manager, IBM North America discusses Making the World Work Better at the IBM THINK Forum
-
Never before has a time in history been so significant to so many cultures, religions, scientists and governments. Beyond 2012 looks past th...
No comments :
Post a Comment