Wednesday, November 9, 2011

Climate Change Initiative "Combustible"

97--98% of the most published climate researchers think humans are causing global warming. Another study found 97.4% of publishing climatologists and just under 90% of all earth scientists think significant man made global warming is occurring. Yet, it is the fringe, the global climate change deniers, who often have the loudest voices.

"Combustible" is a web video, created as part of a campaign, for the Global Climate Initiative, an organization that was borne to raise awareness of the fact, that we as human beings, are actually having a negative impact on the global ecology, and we shouldn't wait until it's too late to see this truth, and act. "Combustible" is a web video we created by REALM, from idea through conception. Included in the effort, was our team with Jianchao in Shanghai, as well as our creative partners at Creativegroup, in New York, especially Dan Ricci. Peter Moore Smith wrote the line, at the end. Everyone worked on this project without taking a fee, because all the participants see the importance of this mission.

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