With 132 EUR per inhabitant, Denmark has the highest sales of organic products of any country in the world. Despite the financial crisis, sales of organic products in Denmark rose constantly. According to Henrik Hindborg, Marketing Manager at Organic Denmark, the reason for this is the consumer's search for quality products that are healthy and take animal and environmental protection aspects into account.
One major success factor is the cooperation between the organic sector and the retail trade. Organic products are bought mainly by people with a university education. They consume 21 % of organic products - the national average is 7.6 % of the products purchased. Organic products sell best in large cities like Copenhagen and Århus.
Source: BioFach
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