TEDxPLAZACIBELES 2011: Everyone is a changemaker by Antonella Broglia

A lawyer that never exercised as such, she has been working in marketing and advertising for 30 years. First, at Darcy Masius Benton & Bowles as Account Director, WW Client Service Director (developing projects in UK, USA, France, Turkey, Scandinavia, Greece, Portugal, Morocco, Egypt, Brazil, Argentina, Russia), and Business Development Director.

Then at Ogilvy&Mather, as CEO of the Rome office. And finally she has been CEO and Vice President of Saatchi & Saatchi Spain from 1999 to 2006, and member of the European board. In 2006, Antonella started a collaboration with the famous Barcelona think tank Infonomía. Here, she studies the impact of technology and scientific discoveries in business and communications, and helps blue chip companies to develop their innovation strategies. Together with the Founder of Infonomia, Alfons Cornella, Antonella has created four years ago a special conference named Update. Update explains to managers and entrepreneurs -- in 10 ideas and many examples- emerging technologies, management trends, new business models, and experiences on the edge in business, retail, tourism, education.