Voluntary eco-balance: Puma harms the environment for EUR 94.4 million

Chic leather shoes and colorful sports shirts - who produced something so cows breed must clean or contaminated water with chemicals. Puma on itself to environmental accounting and hopes to imitators.

Puma dares the world's first large companies, the damage to nature and the environment for its economies to evaluate. The sports goods company estimates the global environmental impact of greenhouse gases and consumption of water. This will be a first step towards comprehensive environmental profit and loss account. Taking into account all Produktionssschritte by processing the raw materials to the sale of each item. Illuminates the entire supply chain into four stages. These include the cotton fields, textile dyeing, tailoring and shoemaking.

Source: Financial Times Deutschland