Friday, January 14, 2011

How Green is Facebook, Microsoft Push into Cloud Computing?

Like many people this holiday season, the couple in the Microsoft ad below was stranded in an airport. With their plane delayed, the man has an idea. "To the cloud," he says to his confused partner. He then uses his laptop to stream TV shows the couple had stored in Microsoft's "cloud" of data centers.

The virtual cloud he referred to is made up of information stored in physical warehouses of high-powered servers. The commercial is intended to show that Windows 7 users can manage their pictures, videos, and documents from anywhere there is Internet access. Microsoft is spending hundreds of millions on similar spots to convince other consumers to follow the fictional couple's lead into cloud computing.



MediaShift . How Green is Facebook, Microsoft Push into Cloud Computing? | PBS

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