TEDxAshokaU 2011: Awakening the Sleeping Giant: Fair Trade on Campus by Paul Rice

Paul Rice is the Founder of Fair Trade USA and gave this talk at TEDxAshokaU: Universities Driving Global Change at Duke University on February 25, 2011. Learn more at www.tedxashokau.com.

Fair Trade USA is the leading certifier of Fair Trade products in the United States. Since launching the Fair Trade Certified™ label for coffee nine years ago, Paul has helped establish Fair Trade as one of the fastest growing segments of the food industry. Prior to launching Fair Trade USA, Paul worked for 11 years as a rural development specialist in the mountains of Nicaragua, where he founded and led the country's first Fair Trade, organic coffee export cooperative.

YouTube - TEDxAshokaU 2011- Paul Rice: Awakening the Sleeping Giant: Fair Trade on Campus

See also: World Fair Trade Day 2011: Trade for People. Fair Trade Your World and Fair Tweets