Naked Bodies and a New Messiah: Green Groups Try to Sex Up Climate Change

The amount of greenhouse gases in the atmosphere keeps going up and up, but public interest in climate change is sinking. Environmentalists are trying to come up with new ways to make the issue sexy. But shock tactics can backfire all too easily.

Climate change used to make headlines. But these days the issue appears to have largely fallen off the radar. Environmentalists and scientists are concerned about the massive drop in public interest in the topic over the last year. Now they are looking for new strategies to turn the tide. They're searching for so-called "mind bombs" -- highly emotional images that reduce a complex problem down to one core message.

Naked Bodies and a New Messiah: Green Groups Try to Sex Up Climate Change - SPIEGEL ONLINE - News - International